Josie Leinart is an attorney and co-founder of WE ARE NIL, where she represents student-athletes and creators in building, protecting, and scaling their brands.

With deep expertise in NIL, brand partnerships, and emerging revenue models, Josie advises clients at the intersection of sports, media, and business—structuring deals, negotiating partnerships, and guiding long-term brand strategy.

As both an attorney and creator, she brings a unique, firsthand perspective to her work, understanding not only the legal landscape but also the realities of building and monetizing a personal brand.

Speaking Engagements

• From Acting to Advocacy: Navigating the Creator Economy and NIL Landscape, Round Table Discussion, University of Miami Entertainment, Arts & Sports Law Program
• Beyond Followers: Attracting Brands to Your Brand, Panelist, NIL Summit
• The Shield NIL Brand Summit, Panelist, University of Southern California
• NIL: Structuring, Recruiting, and Creating Market Value, Panelist, National Coalition of Minority Football Coaches

I stay on top of the sports news and deals and have followed the NCAA’s various rulings and developments on NIL. This is an exciting time to be part of this new era in collegiate sports.